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Last Updated: [March 2025]

1. Introduction

Welcome to Formulaic Agency (“Company,” “we,” “our,” or “us”). We value your privacy and are committed to protecting your personal data. This Privacy Policy outlines how we collect, use, and share information through our website formulaicagency.com and related services.

By using our website, submitting your details, or engaging with our marketing efforts, you agree to the terms of this Privacy Policy.

2. Who We Are

  • Company Name: Formulaic Agency
  • Registered Address: Studio 45, Exeter Business Centre, Marsh Barton, Exeter, EX2 8PN, UK
  • Email: studio@formulaicagency.com
  • Phone: 01392 925678

3. Information We Collect

We collect and process personal data that you voluntarily provide and data that is automatically collected when you use our website or interact with our advertising campaigns.

A. Information You Provide

  • Name, email address, phone number (via contact forms and lead ads)
  • Company details (if applicable)
  • Any other information submitted through forms

B. Automatically Collected Data

  • Tracking & Analytics: We use cookies, tracking pixels, and analytics tools (Google Analytics, Facebook Pixel, LinkedIn Insights) to collect data about website visits, user interactions, and campaign effectiveness.
  • Device & Browsing Data: IP address, browser type, operating system, and pages visited.
  • Ad Engagement Data: Information on how you interact with our Facebook, Instagram, Google, and LinkedIn ads.

4. How We Use Your Information

We use your data to:

  • Provide, manage, and improve our marketing and advertising services
  • Respond to inquiries and customer support requests
  • Personalize website and ad experiences
  • Measure and analyze campaign effectiveness
  • Comply with legal and regulatory obligations

5. Third-Party Services & Data Sharing

We share user data with selected third parties for the following purposes:

A. Advertising & Analytics

  • Meta (Facebook, Instagram) Ads – Remarketing and targeted advertising
  • Google Ads & Analytics – Conversion tracking and performance analysis
  • LinkedIn Ads & Insights – Campaign effectiveness tracking

B. Business & CRM Tools

  • Pipedrive, Trello, Monday.com, ClickUp – CRM and project management
  • Stripe (if used in the future) – Secure payment processing

We do not sell your personal data. Data sharing is strictly for business operations, performance measurement, and service improvements.

6. Data Retention

We retain personal data for the maximum time legally allowed or necessary for our business operations, after which it is securely deleted or anonymized.

7. Cookies & Tracking Technologies

We use cookies, tracking pixels, and third-party scripts to enhance your browsing experience. You can manage cookie settings via your browser or opt-out of tracking through third-party opt-out tools:

8. Your Rights (UK GDPR Compliance)

As a UK-based business, we comply with GDPR and provide users with the following rights:

  • Access: Request a copy of your personal data
  • Correction: Ask us to update inaccurate data
  • Erasure (“Right to be Forgotten”): Request deletion of your personal data
  • Objection to Processing: Opt-out of marketing emails or targeted ads
  • Data Portability: Request data in a machine-readable format

To exercise these rights, email us at studio@formulaicagency.com.

9. Data Security

We take industry-standard security measures to protect user data, including encrypted storage, secure access controls, and compliance with data protection regulations.

10. Changes to This Policy

We may update this Privacy Policy as needed. Any significant changes will be posted on our website with a revised effective date.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at: