Email Marketing & Automation for Professional Services Firms

For professional services firms in the UK—such as solicitors, accountants, financial advisors, and consultants—email marketing and automation provide powerful tools to nurture client relationships, generate consistent leads, and increase client retention.

What is Email Marketing & Automation?

Email marketing involves sending targeted, personalised emails to your contacts. Automation enhances this by automatically delivering timely, relevant messages to prospects and clients, nurturing leads into conversions and maintaining client loyalty.

What does an Email Marketing agency do?

A specialised agency like Formulaic:

• Creates Email Strategies: Develops email campaigns aligned with your firm’s objectives.
• Designs Engaging Emails: Professionally crafted emails that resonate with your audience.
• Automates Campaigns: Efficiently manages lead nurturing, client onboarding, and ongoing engagement through automated workflows.
• List Management: Ensures compliance with GDPR, manages subscribers, and maintains list hygiene.
• Tracks & Optimises: Provides clear reporting, continually refining campaigns for better performance.

‍

Is Email Marketing worth it for professional services firms?

Definitely. Professional service firms using email marketing benefit from:

• Increased engagement and loyalty from existing clients.
• Enhanced lead conversion rates from prospects.
• Improved efficiency through automated communications.

Email remains one of the highest-ROI marketing channels available.

How much does Email Marketing & Automation cost?

Costs vary depending on email frequency, complexity, and automation level. Formulaic’s fees typically range between £500 and £2,500 per month, tailored specifically to your firm's requirements and budget.

Why choose Formulaic?

• Industry Expertise: Specialised understanding of your firm's unique challenges.
• Personalised Approach: Emails crafted specifically for your client base and objectives.
• Regulatory Compliance: Ensures all campaigns strictly adhere to GDPR and sector-specific guidelines.
• Measurable Results: Clear reporting to demonstrate ongoing value and impact.

Contact us today to enhance your client communications through targeted email marketing.

‍